Hey! We’re Shady.

Way back when, Nathan came into this world and met Marly — his sister. Correction: his co-founder. And when our feet became numb from stepping on so many Lego pieces, we stepped foot into a new category of play: inventions. To us, that meant creating a neighbourhood train with anything we could find in our garage and inventing backyard games that we thought would go viral 2000s style. But, millions of aha moments later, with Nathan's business hat (the most prized in his extensive hat collection) and Marly's copywriting background, in the very place our inventions were born decades ago, Shady was born.